Alice In Chains has released the official video for “Never Fade,” the latest single from the band’s sixth studio album, Rainier Fog, which arrived in August. The clip is a continuation of the concept started in the video for “The One You Know,” with singer William DuVall saying, “The full story will gradually be revealed. For now, check out what we love to do best — play live and tell a story with our music.”
DuVall wrote the lyrics for “Never Fade” at Seattle’s Studio X, where Alice In Chains recorded its last album with Staley on vocals in 1995. He remarked, “I think there was some residue from the past lingering, but the ghosts were benevolent, they were there to help, not hinder . . . I sang about the history, all the songs that had been written, all the arguments among bands and discussions about the future.”
DuVall added, “I was thinking about my grandmother, who’d just died a few months earlier; thinking about Layne Staley, thinking about Chris Cornell, who’d just passed a month before — just letting it wash over, and at the end, I walked out into the dawn and felt I’d had a significant spiritual experience. It couldn’t have happened anywhere else.”
Rainier Fog, which follows up Alice In Chains’ 2013 studio effort, The Devil Put Dinosaurs Here, also contains the single “The One You Know.” The band celebrated the album’s August arrival with a week of events in its hometown of Seattle, including “Alice In Chains Night” at Safeco Field with the Seattle Mariners, a performance atop the city’s iconic Space Needle and the opening of a pop-up shop and exhibit featuring merchandise, memorabilia, music gear and more.